Rewards Program

Earn points while you shop

1POINTGrocery for every $1 you spend*
100 Points = 1 Reward
Use your registered phone number at checkout.

Redeem your rewards for discounts on groceries

FREE Groceries
Add Reward offers online to get free grocery items or cash discounts on your basket

* One point will be awarded for each whole dollar spent on eligible purchases (for example, if you spend $5.25 in Dehkadeh Fine Foods store on groceries, you will earn 5 points). Each 100 points earned is converted into one Reward. Remaining point totals less than 100 at the end of a calendar month expire. Each Reward may be redeemed for Grocery Rewards (as described below) offered in your account. Grocery Rewards earned during each calendar month may be used only until the end of the following calendar month, after which such Rewards expire (Rewards earned in January, for example, expire at the end of February). 

 Once you elect to apply earned Rewards towards a Grocery Rewards offer and confirm your selection, the applicable Rewards are deducted from your Account and cannot be used for another Grocery Reward offer or be reinstated in any way. There may be a lag between the time when you redeem your Rewards and when your Rewards balance is updated. Attempting to reuse Rewards that have already been applied may result in a negative Rewards balance until you accumulate enough Rewards to eliminate such deficit. You may claim your redeemed Grocery Rewards item through the end of the following calendar month (for example, Grocery Rewards items redeemed and confirmed in April are available to pick up through the end of May).

Eligible purchases exclude: (1) Charcoal, (2)event tickets; (3) all fluid items in the refrigerated dairy section—including fluid dairy substitutes. Sales tax payments and redemption value deposits are not purchases and are not eligible to earn points. Program may be discontinued or changed at any time without notice. Void or subject to restrictions based upon applicable law.